Marketing & Promotion

March – Food Groups to Encourage Advertising Campaign
Bring National Nutrition Month to life with this new and exciting promotion. Use our guide to help you implement the program. Use the cafeteria mini-posters in creative ways. Work with teachers to plan a cafeteria field trip. Help parents identify Food Groups to Encourage with our full color flyer. Use these cut & paste menu blurbs/PA announcements to promote your program.

April – DRINK IT THEN SINK IT! Recycling Challenge
April 22nd is Earth Day. Excite your students and help save our planet with this easy to implement Recycling Challenge. The guide(pdf) will give you background information and tell you how to implement the program. Have our goal poster(pdf) enlarged at your local copy center and use it to track your school’s progress. The Recycling Challenge Mini-Posters(pdf) can be printed and used throughout the serving area and cafeteria to remind everyone why it’s important to recycle. Don’t forget to promote your Challenge. Use our Menu Blurbs & PA Announcements in your schools and on your menus, and our Recycling Challenge Press Release Template to spread the word around town.

If you don’t currently have a recycling program check out our New Look of School Milk Page for information on getting one started.

May - Fitness & 3-A-Day of Dairy™ Tracker
Support National Physical Fitness & Sports Month (May) & June Dairy Month (June) with this great activity. Use our guide to help you implement the program. The tracker activity sheet comes complete with an informational backer.

New! June - How Many Cows? Promotion
It’s June Dairy Month and you can bring the celebration to your cafeteria. Help students make the farm to school connection and count the cows needed to supply them with a month’s worth of milk. The tools you need are ready and waiting for you to plan a fun filled celebration.

Promotion Guide (pdf)
How Many Cows? sign (pdf)
Poster Cows (pdf)
How Many Cows? mini-posters (pdf)
PA announcements & menu blurbs
Teacher Letter (doc)

Nutrition and Fitness (pdf)

June - Party With A Cow (pdf)

Get Moovin' with Milk (pdf)

Happy Healthy Holidays (pdf)

Healthy Bones Month (pdf)


School Meal Surveys

Download two quick and easy meal surveys!



Additional Ideas



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